John has been at the leading edge of London’s dynamic and fast-changing bar and club scene for over 10 years. He was appointed general manager at the renowned London Academy of Bartenders (LAB) in 2001. Whilst securing LAB’s reputation at the forefront of London mixology, John founded event and drinks consultancy Bartotal, created to offer premium brand support in bar design, spirit selection, menu creation and event management. John was quickly offered the role of brand ambassador for Sagatiba. As further evidence of John’s international reach and renown, he won the 2010 Best Brand Ambassador at the Spirit Awards at New Orleans’ Tales of the Cocktail.

Tomas Estes is one of the most influential people in the Tequila industry worldwide being one of two Tequila ambassadors for the Mexican government. During his time Tomas has opened 17 restaurants and bars in Holland, England, France, Germany, Italy and Australia including the successful Café Pacifico concept of which four flagship venues he still owns to this day. Tomas is also behind the single estate Tequila Ocho.

Tom will be presenting Terroir in Tequila with Phil Bayly on the Talks & Tastings Theatre at 12:45pm – 1:30pm on Tuesday 21 September (Day 1).  Click here to view the full seminar timetable for Sydney BarShow 2010.